Hi. I am Ruchika Jajodia.

I am a User Experience design leader and I love creating.

Download my CV

What I enjoy doing...

Designing

Creating new experiences,
from discovery to delivery.

Learning

I regularly follow online tutorials and persue new activities.

Parenting

A life changing experience.
I will do anything for my little boy.

Here are some of my past projects and employers.

A lot of my work has been, and still is, confidential and under NDA so unfortunately I cannot share images of all projects.

HFR&D

UX Design & Research Consultant

Aston Martin Lagonda
UX/UI Design Manager
  • Managing design and delivery of all UX aspects of the next generation infotainment system for all upcoming Aston Martin cars launching from 2023 and beyond
  • Responsible for Connected Car app user experience for both iOS and Android platform
  • Usability testing in various contexts e.g. online, static environment, driving simulator study, expert analysis & customer clinics in various countries
  • Managing and developing the UX Design team and every individuals’ development
  • Managing budgets, recruitment and partner agencies
  • Presenting regularly to senior executives including the CEO
  • Working collaboratively with cross functional teams, departments and multiple external suppliers
Dyson Automotive
Lead Automotive UX UI Designer
  • Develop the HMI design vision for the first Dyson Car
  • Define and deliver the entire user experience and all user interaction touch points
  • Conduct design reviews with Sir James Dyson, design director, creative director, other senior management and stakeholders
  • Build and structure brand new team from outset of project
  • Lead UX & UI team of senior and junior designers
  • Mentor and coach my team to deliver in a high pressure creative environment based on project gateways
  • Run agile methodology using scrum framework
  • Defining design processes, tools to be used, deliverables etc.
  • Work cross-functionally with teams ranging from HMI engineering, electronics and connectivity, to legals, IP and creative branding
Jaguar Land Rover
HMI Design & Human Factors Specialist
  • Lead HMI Design and Human Factors activities for multiple, simultaneous future mobility and user interaction projects targeted for post-2021 delivery
  • Ideate and design HMI for interior of Level 5 (full autonomy) autonomous vehicle focusing on passenger trust and comfort
  • User experience design for smart-surface technology project for 20MY vehicles
  • Worked cross functionally with Advanced design studio, HMI attribute, VET, IP etc.
Ark Workplace Risk
Lead UX Designer
  • Lead UX & UI Design, Information Architecture, Component Design and Usability Testing for cross platform B2B application (Web, iOS and Android)
  • Work with development team to find balance between optimal user design and speed of development and release to deliver fast-to-market product
  • Work with test team to resolve issues and offer improvements through design
  • Share design input and vision for upcoming experience and feature improvements in daily stand-up sessions
  • Write proposals to support, pitch and tender for new business
  • Worked along with agile software development team
Tata Elxsi
Senior UX Designer
  • HMI design and specification development for premium infotainment platform InControl Touch Pro deployed in all carlines. Also lead large off-shore design team in India - Jaguar Land Rover
  • Smart TV application UX & UI design using limited input from TV remote control - LinkedIn, Trade Me etc. - Panasonic Viera TV
  • Web gaming application UX design - Mafia Wars for Zynga
  • Traveller’s digital touch point kiosk design and UX - Mumbai Airport
  • Diabetes Type II product research - Johnson & Johnson
  • Audio product ideas for Indian market - Panasonic
Human Factors Research & Design
UX Design & Research Consultant
  • iOS web and phone app UX/UI Design - Eros International
  • Printer Information Architecture (IA) & HMI design HP Officejet Pro 8600 (still in production in 2019) - Hewlett-Packard
  • Usability Testing, Moderating and Design Research on Printer needs & usage for Small & Medium Indian Businesses - Hewlett-Packard
Freelance
  • Content creation for Star TV based on STEEPLED research technique - IMRB International
  • Ethnographic study for cuisines, eating patterns and people behaviour concerning Indian fast food and their packaging - Studio ABD
  • Product and visual design for touch screen watch device to control 3D VR Glasses - Independent client
  • Interior design of sports lounge bar, shopping stores and residences across Bangalore & Kerala in India
  • Packaging concept design for Cerelac baby cereals - Nestle
  • Created various cultural probes and design concepts for the Watercasting project - The Centre of Study of Science & Technology & Policy (CSTEP)

Let's talk.